Recently, I got my hands on Vercel’s v0, and wow—it’s impressive. It brought back memories of the (good) old days, tinkering with HTML/CSS and debugging for Internet Explorer 6, or hacking together apps with Ruby on Rails. Back then, I didn’t always have a clear plan, but after days (in my case sometimes weeks) of trial and error, reading and asking friends, something tangible emerged.

Fast forward to today: the playground has changed dramatically.

From Tinkering to Building in Half an Hour

With tools like Vercel’s v0, we’re no longer just creating static pages or basic blogs. Now, it’s fully functioning web apps—complete with databases, security, TypeScript, and Node.js yada yada. What used to take me weeks (or months, as a dev-noob like me) now takes half an hour. Not kidding:

The ease and speed are mind-blowing, but they also signal something bigger.

vercel v0.mp4

The Generalist Shift Is Already Here

This isn’t just about making development faster; it’s about reshaping roles. Designers, developers, and product managers are increasingly taking on tasks outside their traditional silos. Teresa Torres’s concept of the Product Trio—where design, engineering, and product collaborate seamlessly—is becoming a reality faster than expected. Tools like Vercel are enabling generalists to thrive by making it easier to cross boundaries, experiment, and deliver results quickly.

The shift isn’t in the future; it’s happening now.

➕ Addition

And in that context of change: I also recommend checking out the trends.uxdesign.cc report. The intro might feel dark or pessimistic to some, but I see it as a powerful call to action, that they emphasized to embrace change. The world is changing, it always has, and as designers and creators, we have an opportunity—and a responsibility—to shape it.

Further Reading

Reflections from Playing with Vercel’s v0 and a reading recommendation

Designers, Stop Over-Specializing: The future belongs to generalists

Tools vs. Needs: A Lesson in Inefficiency

From Craftsmanship to Co-Generation: The New Era of Design with AI

Navigating complexity by design

Continuous discovery and delivery for digital products